✦ This project is a creative exercise and was developed as a conceptual piece, not affiliated with any commercial or public instuitions. ✦
At Percy, a bold identity born from zine workshops and raw expression.
What I Did
Brand Identity, Art Direction, Concept Development, Typography and Layout
The Idea
At Percy was born from a love of DIY print culture and the communal spirit of zine-making. This project explores how branding can capture the raw, unfiltered energy of a creative workshop while making it feel inviting and cohesive.
The Process
Inspired by the messy, hands-on nature of zine culture, Percy’s identity blends bold typography, imperfect textures, and playful layouts. The challenge was balancing that DIY aesthetic with a structured system that feels intentional and accessible.
The Outcome
Percy’s identity captures the spirit of creative freedom. The result is a brand that feels handmade yet polished, sparking curiosity and inspiring people to make, share, and collaborate.
✦ This project is a creative exercise and was developed as a conceptual piece, not affiliated with any commercial or public instuitions. ✦
At Percy, a bold identity born from zine workshops and raw expression.
What I Did
Brand Identity, Art Direction, Concept Development, Typography and Layout
The Idea
At Percy was born from a love of DIY print culture and the communal spirit of zine-making. This project explores how branding can capture the raw, unfiltered energy of a creative workshop while making it feel inviting and cohesive.
The Process
Inspired by the messy, hands-on nature of zine culture, Percy’s identity blends bold typography, imperfect textures, and playful layouts. The challenge was balancing that DIY aesthetic with a structured system that feels intentional and accessible.
The Outcome
Percy’s identity captures the spirit of creative freedom. The result is a brand that feels handmade yet polished, sparking curiosity and inspiring people to make, share, and collaborate.
✦ This project is a creative exercise and was developed as a conceptual piece, not affiliated with any commercial or public instuitions. ✦
At Percy, a bold identity born from zine workshops and raw expression.
What I Did
Brand Identity, Art Direction, Concept Development, Typography and Layout
The Idea
At Percy was born from a love of DIY print culture and the communal spirit of zine-making. This project explores how branding can capture the raw, unfiltered energy of a creative workshop while making it feel inviting and cohesive.
The Process
Inspired by the messy, hands-on nature of zine culture, Percy’s identity blends bold typography, imperfect textures, and playful layouts. The challenge was balancing that DIY aesthetic with a structured system that feels intentional and accessible.
The Outcome
Percy’s identity captures the spirit of creative freedom. The result is a brand that feels handmade yet polished, sparking curiosity and inspiring people to make, share, and collaborate.
✦ This project is a creative exercise and was developed as a conceptual piece, not affiliated with any commercial or public instuitions. ✦
At Percy, a bold identity born from zine workshops and raw expression.
What I Did
Brand Identity, Art Direction, Concept Development, Typography and Layout
The Idea
At Percy was born from a love of DIY print culture and the communal spirit of zine-making. This project explores how branding can capture the raw, unfiltered energy of a creative workshop while making it feel inviting and cohesive.
The Process
Inspired by the messy, hands-on nature of zine culture, Percy’s identity blends bold typography, imperfect textures, and playful layouts. The challenge was balancing that DIY aesthetic with a structured system that feels intentional and accessible.
The Outcome
Percy’s identity captures the spirit of creative freedom. The result is a brand that feels handmade yet polished, sparking curiosity and inspiring people to make, share, and collaborate.
✦ This project is a creative exercise and was developed as a conceptual piece, not affiliated with any commercial or public instuitions. ✦
At Percy, a bold identity born from zine workshops and raw expression.
What I Did
Brand Identity, Art Direction, Concept Development, Typography and Layout
The Idea
At Percy was born from a love of DIY print culture and the communal spirit of zine-making. This project explores how branding can capture the raw, unfiltered energy of a creative workshop while making it feel inviting and cohesive.
The Process
Inspired by the messy, hands-on nature of zine culture, Percy’s identity blends bold typography, imperfect textures, and playful layouts. The challenge was balancing that DIY aesthetic with a structured system that feels intentional and accessible.
The Outcome
Percy’s identity captures the spirit of creative freedom. The result is a brand that feels handmade yet polished, sparking curiosity and inspiring people to make, share, and collaborate.
Expressive, Handcrafted, Contemporary
Expressive, Handcrafted, Contemporary
Uniting, Raw, Mindful
Uniting, Raw, Mindful
The Percy brand identity captures a modern arts space that is clean, expressive, and rooted in creativity. It balances structure with artistic freedom by combining refined typography, organic textures, and a thoughtful color palette.
