



At Percy, a bold identity born from zine workshops and raw expression.
Where authenticity meets success, crafting a brand that stays true to its core and inspires along the way.
What I Did
Photo Editing, Composition, Visual Identity, Merchandise Design, Branding
The Idea
At Percy was born from a love of DIY print culture and the communal spirit of zine-making. This project explores how branding can capture the raw, unfiltered energy of a creative workshop while making it feel inviting and cohesive.
The Process
Inspired by the messy, hands-on nature of zine culture, Percy’s identity blends bold typography, imperfect textures, and playful layouts. The challenge was balancing that DIY aesthetic with a structured system that feels intentional and accessible.
The Outcome
Percy’s identity captures the spirit of creative freedom. The result is a brand that feels handmade yet polished, sparking curiosity and inspiring people to make, share, and collaborate.
At Percy, a bold identity born from zine workshops and raw expression.
Where authenticity meets success, crafting a brand that stays true to its core and inspires along the way.
What I Did
Photo Editing, Composition, Visual Identity, Merchandise Design, Branding
The Idea
At Percy was born from a love of DIY print culture and the communal spirit of zine-making. This project explores how branding can capture the raw, unfiltered energy of a creative workshop while making it feel inviting and cohesive.
The Process
Inspired by the messy, hands-on nature of zine culture, Percy’s identity blends bold typography, imperfect textures, and playful layouts. The challenge was balancing that DIY aesthetic with a structured system that feels intentional and accessible.
The Outcome
Percy’s identity captures the spirit of creative freedom. The result is a brand that feels handmade yet polished, sparking curiosity and inspiring people to make, share, and collaborate.
At Percy, a bold identity born from zine workshops and raw expression.
Where authenticity meets success, crafting a brand that stays true to its core and inspires along the way.
What I Did
Photo Editing, Composition, Visual Identity, Merchandise Design, Branding
The Idea
At Percy was born from a love of DIY print culture and the communal spirit of zine-making. This project explores how branding can capture the raw, unfiltered energy of a creative workshop while making it feel inviting and cohesive.
The Process
Inspired by the messy, hands-on nature of zine culture, Percy’s identity blends bold typography, imperfect textures, and playful layouts. The challenge was balancing that DIY aesthetic with a structured system that feels intentional and accessible.
The Outcome
Percy’s identity captures the spirit of creative freedom. The result is a brand that feels handmade yet polished, sparking curiosity and inspiring people to make, share, and collaborate.
At Percy, a bold identity born from zine workshops and raw expression.
Where authenticity meets success, crafting a brand that stays true to its core and inspires along the way.
What I Did
Photo Editing, Composition, Visual Identity, Merchandise Design, Branding
The Idea
At Percy was born from a love of DIY print culture and the communal spirit of zine-making. This project explores how branding can capture the raw, unfiltered energy of a creative workshop while making it feel inviting and cohesive.
The Process
Inspired by the messy, hands-on nature of zine culture, Percy’s identity blends bold typography, imperfect textures, and playful layouts. The challenge was balancing that DIY aesthetic with a structured system that feels intentional and accessible.
The Outcome
Percy’s identity captures the spirit of creative freedom. The result is a brand that feels handmade yet polished, sparking curiosity and inspiring people to make, share, and collaborate.
At Percy, a bold identity born from zine workshops and raw expression.
Where authenticity meets success, crafting a brand that stays true to its core and inspires along the way.
What I Did
Photo Editing, Composition, Visual Identity, Merchandise Design, Branding
The Idea
At Percy was born from a love of DIY print culture and the communal spirit of zine-making. This project explores how branding can capture the raw, unfiltered energy of a creative workshop while making it feel inviting and cohesive.
The Process
Inspired by the messy, hands-on nature of zine culture, Percy’s identity blends bold typography, imperfect textures, and playful layouts. The challenge was balancing that DIY aesthetic with a structured system that feels intentional and accessible.
The Outcome
Percy’s identity captures the spirit of creative freedom. The result is a brand that feels handmade yet polished, sparking curiosity and inspiring people to make, share, and collaborate.
















Expressive, Handcrafted, Contemporary
Expressive, Handcrafted, Contemporary
















Uniting, Raw, Mindful
Uniting, Raw, Mindful

The Percy brand identity captures a modern arts space that is clean, expressive, and rooted in creativity. It balances structure with artistic freedom by combining refined typography, organic textures, and a thoughtful color palette.









































