✦ This project was done for academic purposes only ✦
Converse Coffee, where skate culture meets caffeine, fueling energy in every sip.
What I Did
Brand Strategy, Market Research, Graphic Design, Mockups, Prototyping
The Opportunity
While there wasn’t a clear problem, there was a gap in the market: a lack of coffee-related energy drinks that resonated with skater culture. Skaters, who are known to love both coffee and energy drinks, didn’t have a product that spoke to their lifestyle. Converse, a brand deeply tied to skate culture, had the potential to fill this void and create something uniquely theirs.
The Insights
Research revealed a strong connection between skaters and coffee, with many skate shops doubling as community coffee hubs in major cities. Skaters were already consuming energy drinks and coffee, but no product in the Canadian market combined the two in a way that felt authentic to their culture. This was the perfect opportunity to blend Converse’s iconic brand identity with a coffee-energy drink that skaters could call their own.
The Design
I designed conceptual packaging that merged Converse’s brand identity with a theoretical coffee-energy drink, creating a product that felt both familiar and innovative. Though it started as a school project, the concept was validated years later when major energy drink brands like Monster and Rockstar expanded their portfolios with coffee-based offerings. This project showcased the potential for Converse to tap into a growing market while staying true to its roots in skate culture.
✦ This project was done for academic purposes only ✦
Converse Coffee, where skate culture meets caffeine, fueling energy in every sip.
What I Did
Brand Strategy, Market Research, Graphic Design, Mockups, Prototyping
The Opportunity
While there wasn’t a clear problem, there was a gap in the market: a lack of coffee-related energy drinks that resonated with skater culture. Skaters, who are known to love both coffee and energy drinks, didn’t have a product that spoke to their lifestyle. Converse, a brand deeply tied to skate culture, had the potential to fill this void and create something uniquely theirs.
The Insights
Research revealed a strong connection between skaters and coffee, with many skate shops doubling as community coffee hubs in major cities. Skaters were already consuming energy drinks and coffee, but no product in the Canadian market combined the two in a way that felt authentic to their culture. This was the perfect opportunity to blend Converse’s iconic brand identity with a coffee-energy drink that skaters could call their own.
The Design
I designed conceptual packaging that merged Converse’s brand identity with a theoretical coffee-energy drink, creating a product that felt both familiar and innovative. Though it started as a school project, the concept was validated years later when major energy drink brands like Monster and Rockstar expanded their portfolios with coffee-based offerings. This project showcased the potential for Converse to tap into a growing market while staying true to its roots in skate culture.
✦ This project was done for academic purposes only ✦
Converse Coffee, where skate culture meets caffeine, fueling energy in every sip.
What I Did
Brand Strategy, Market Research, Graphic Design, Mockups, Prototyping
The Opportunity
While there wasn’t a clear problem, there was a gap in the market: a lack of coffee-related energy drinks that resonated with skater culture. Skaters, who are known to love both coffee and energy drinks, didn’t have a product that spoke to their lifestyle. Converse, a brand deeply tied to skate culture, had the potential to fill this void and create something uniquely theirs.
The Insights
Research revealed a strong connection between skaters and coffee, with many skate shops doubling as community coffee hubs in major cities. Skaters were already consuming energy drinks and coffee, but no product in the Canadian market combined the two in a way that felt authentic to their culture. This was the perfect opportunity to blend Converse’s iconic brand identity with a coffee-energy drink that skaters could call their own.
The Design
I designed conceptual packaging that merged Converse’s brand identity with a theoretical coffee-energy drink, creating a product that felt both familiar and innovative. Though it started as a school project, the concept was validated years later when major energy drink brands like Monster and Rockstar expanded their portfolios with coffee-based offerings. This project showcased the potential for Converse to tap into a growing market while staying true to its roots in skate culture.
✦ This project was done for academic purposes only ✦
Converse Coffee, where skate culture meets caffeine, fueling energy in every sip.
What I Did
Brand Strategy, Market Research, Graphic Design, Mockups, Prototyping
The Opportunity
While there wasn’t a clear problem, there was a gap in the market: a lack of coffee-related energy drinks that resonated with skater culture. Skaters, who are known to love both coffee and energy drinks, didn’t have a product that spoke to their lifestyle. Converse, a brand deeply tied to skate culture, had the potential to fill this void and create something uniquely theirs.
The Insights
Research revealed a strong connection between skaters and coffee, with many skate shops doubling as community coffee hubs in major cities. Skaters were already consuming energy drinks and coffee, but no product in the Canadian market combined the two in a way that felt authentic to their culture. This was the perfect opportunity to blend Converse’s iconic brand identity with a coffee-energy drink that skaters could call their own.
The Design
I designed conceptual packaging that merged Converse’s brand identity with a theoretical coffee-energy drink, creating a product that felt both familiar and innovative. Though it started as a school project, the concept was validated years later when major energy drink brands like Monster and Rockstar expanded their portfolios with coffee-based offerings. This project showcased the potential for Converse to tap into a growing market while staying true to its roots in skate culture.
✦ This project was done for academic purposes only ✦
Converse Coffee, where skate culture meets caffeine, fueling energy in every sip.
What I Did
Brand Strategy, Market Research, Graphic Design, Mockups, Prototyping
The Opportunity
While there wasn’t a clear problem, there was a gap in the market: a lack of coffee-related energy drinks that resonated with skater culture. Skaters, who are known to love both coffee and energy drinks, didn’t have a product that spoke to their lifestyle. Converse, a brand deeply tied to skate culture, had the potential to fill this void and create something uniquely theirs.
The Insights
Research revealed a strong connection between skaters and coffee, with many skate shops doubling as community coffee hubs in major cities. Skaters were already consuming energy drinks and coffee, but no product in the Canadian market combined the two in a way that felt authentic to their culture. This was the perfect opportunity to blend Converse’s iconic brand identity with a coffee-energy drink that skaters could call their own.
The Design
I designed conceptual packaging that merged Converse’s brand identity with a theoretical coffee-energy drink, creating a product that felt both familiar and innovative. Though it started as a school project, the concept was validated years later when major energy drink brands like Monster and Rockstar expanded their portfolios with coffee-based offerings. This project showcased the potential for Converse to tap into a growing market while staying true to its roots in skate culture.
A Bold New Venture
A Bold New Venture
Converse can enter the caffeinated beverage market with a product that merges skate and coffee culture, providing energy and convenience for skaters while reflecting bold creativity and resilience.
Final Design
Final Design
The Converse Coffee project reimagined caffeinated beverages for skaters and coffee lovers, merging Converse’s identity with bold, modular packaging. This concept filled a market gap and captured skate culture’s energy and creativity. Though conceptual, it anticipated industry trends, showcasing design’s power to drive innovation.
